The Truth about Natural Cleaners

The Truth About Natural Cleaners: Why Many Don’t Work (and What We Do Differently)

We’ve been there —we were excited to change our conventional cleaning products (which we realised were full of toxic chemicals) for something safer, gentler, and better for our homes. We headed to the supermarket looking for plant-based cleaners, convinced they’d be just as effective as the chemical cleaners we had been using. But after too many streaky surfaces, lingering artificial fragrances, and stains that refused to budge, we had to admit it: many natural cleaners simply don’t work.

It wasn’t just frustrating—it felt like a compromise. We wanted products that were kind to our families and the planet but still delivered a powerful clean. So, we started asking why did so many “natural” cleaners fall short?

The Problem with Many Natural Cleaners

Many brands lean on ingredients like vinegar, baking soda, or essential oils. While these can help with light cleaning, they often struggle with grease, grime, and bacteria. Without the right chemistry, they don’t break down dirt effectively, leaving behind residue and forcing you to scrub harder.

We didn’t want to create just another “natural” cleaner that smelled nice but didn’t actually clean. We wanted products that worked—really worked. And that’s where surfactants come in.

The Power of Plant-Based Surfactants

Surfactants (short for surface-active agents) are the key to a deep clean. They work by lifting dirt, grease, and germs off surfaces so they can be wiped away. Most conventional cleaners rely on harsh, synthetic surfactants, but we take a different approach.

Our formulas use plant-based surfactants derived from natural sources. These ingredients break down grime effectively without the need for toxic chemicals, so you get the deep-cleaning power you need, without the harsh side effects.

A Natural Clean That Actually Works

We formulated MadeKind  Cleaners with a simple but powerful philosophy: kind to people, tough on dirt. No compromises. Our surfactant-based cleaners cut through grease, lift away dirt, and eliminate germs—all while being safe for kids, pets, and the planet.

Because when it comes to cleaning, you shouldn’t have to choose between natural and effective. You deserve both.

Ready to experience a clean that actually works? Try our formulas and see the difference for yourself.